The Alberta Children’s Hospital Foundation came to me with a concept and theme for the Candy Cane Gala and I created a wordmark, visual identity and overall look for the event materials. Event design includes a sponsor book, invitation, program, signage for the event, tags and stickers, and small designs that change from year to year depending on the event.

On a project like this, once I have the basic look and feel for the year, it gets passed on to the lighting, decor & event company to turn the space into a magical event for parents and kids.

​The 2022 Candy Cane Gala was a challenging one. They came to me with multiple ideas that they wanted merged into one with the visuals. Not an easy task and usually one I would try to steer them away from. But I decided to play with it first and see what I could come up with. They wanted a design that was magical and looked like the night sky, but also something that had a tech/digital feel. I came up with the idea of constellations that looked like data points. Then I made a bunch of illustrations that had this feel. I used a stock watercolour as the background so it had a night sky feel, but could be used in other colours for the kids zone and other areas of the gala.