The story of a girl who moved to Paris and fell in love with pastries. Now learning to bake them, one block of butter at a time.

This Instagram pastry shop needed a logo, business cards and packaging design. She wanted the logo to have a Parisian feel, but to fun and current. I chose bright colours with a classic font and for the Parisian feel I found photographs of beautiful wrought iron and created a custom pattern that could be used in her visuals.

For the packaging we went with sticker solutions that could be mixed and matched for all her different boxes and envelopes. This way she can customize how she likes and have different looks on every box if she wants. For the business card back I used a high gloss varnish to print the wrought iron on the bright pink.