The brief was to make a direct mail piece to our best customers from Veer. Our goal was to send something remarkable that would hang around in offices as a conversation piece, instead of heading straight for the recycling bin, like so many catalogs.

We loved the idea of a custom jigsaw puzzle as something you would keep rather than recycle, and we sized the box so that it wouldn't even fit in a normal garbage can. The puzzle was a hit, with weeks of buzz of teams stopping work to assemble the puzzle and get the special discount code.

​Credits
Concept: Donna Holesworth & Anders Svensson
Copy (including description copy above): Anders Svensson