The challenge with this branding was to create a visual look with a grass roots feel, an innovation tech feel, and didn't look like an Alberta organization supporting the rain forest that would be viewed by a diverse group of people. I went to the most basic computer looking image I could think of - 8 bit visuals with a clean san serif font. It didn't look overly designed for that grass root feel, but could be expanded for a wide variety of uses, just create new 8 bit illustrations for different messaging.

​Credits
Key messaging: Anders J Svensson