The Alberta Children’t Hospital Foundation is important to the owners of Zinc Ventures. They have offered my design as a donation to the Candy Cane Gala fundraiser since 2013. I started designing for the wine auction and transitioned into branding and defining the overall feel for the event to fit the theme.

The Foundation comes up with a concept and theme for the Candy Cane Gala and I create a wordmark, visual identity and overall look for the event materials. The designs usually include a sponsor book, invitation, program, signage for the event, tags and stickers, and small designs that change from year to year depending on the event.

Once I have the basic look and feel for the year, it’s then passed on to the lighting, decor & event company to turn the space into a magical event for parents and kids.